Indonesia is the biggest country in the South East Asia. With 245 millions of people, Indonesia is becoming interesting market. Nowadays, television is not expensive thing in Indonesia. Almost all Indonesian citizens can buy it. The increasing amount of television gives big impact to new appearance of television station (TV Station) with variation of television channel (TV Channel). This country has about 11 national TV channel consist of: TVRI, RCTI, SCTV, Indosiar, AN TV, TPI, Global TV, Trans TV, Trans7, Lativi, Metro TV, SBO TV and others province scope TV such as JTV in East Java.

Every TV Station is trying to get the biggest market share of viewer. Because in Indonesia the TV Channel is free alias no pay TV so TV Station get income from advertising. The increasing amount of viewer who see their channel it’s mean increase the bargaining power to decide highly price rate of advertising.

Along with that condition, many good program is showed at the channel. What is the most interesting TV program which can generates a lot of viewer? The general truth is Infotainment TV Program. What is it? It is a program which dealing with Indonesian celebrity gossip and life style. Almost all of the TV Station in Indonesia has it, except TVRI and Metro TV. TVRI is a government television station so it is ordinary reality that TVRI hasn’t have gossip program. But Metro TV is a commercial private TV Station without gossip program. The owner of Metro TV is Surya Paloh, the senior advisor council of Golkar, largest politic party in Indonesia which won the last vote in 2004.

Beside Metro TV, He also has Media Group Newspaper with brand name Media Indonesia Newspaper. Metro TV decision is an extraordinary way. Even all private TV station use infotainment and gossip program as the tools for increasing viewer, Metro TV is not copy the way. It has its own way. Metro TV promotes best quality program for business, science, politic and other intellectual field.

Metro TV is not choosing the way fooling people with dumb shit program like infotainment and bad poor cheap gossip program or show adopted from San Diego Saturday nights. Great salute for the program. My interesting program in Metro TV is NewsDotCom. It is a great television program which show politic with different perspective. Even The France government try to copy NewsDotCom for france citizen learning. Although the NewsDotCom has reach the ending, I hope in the future there will be appear the smart program show like NewsDotCom.

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