This ad boosted conversion rates by 67%.

Marketing the product itself versus marketing the results.

We’ve previously talked before about the importance of pushing the BENEFITS of your product instead of the features. In general, sales copy highlighting the benefits will usually perform better, but every so often this generalization gets challenged…

Which is exactly what the hell happened to us recently.

Check it out:

As you can see, our copy describing a benefit was clearly bettered by text highlighting product characteristics. They both attracted very similar attention, but those clicking through our winning ad were in a much better mind set to sign up for our offer.

It’s important to keep in mind that this doesn’t necessarily mean they are more likely to become customers - they were just more likely to give us permission to communicate with them. From there, we then must earn their trust and confidence to make a purchase, which you can learn about here.

Check out AdWords System Exposed to quickly get up to speed on the proven methods for dominating AdWords while your competitors let their ad spend get out of control.

original source : http://blog.mindvalleylabs.com/google-adwords-tips-use-free-stuff-to-attract-attention/297/

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